I connect customer data, lifecycle and execution to make marketing more relevant and measurable in commercial terms.
Senior roles · Interim · Selected projects
One place to find the answer.
A lifecycle setup for more than one million recipients across 14 markets, documented in Airtable so that a flow can be understood without opening it.
My role: Head of B2C Marketing. Lifecycle, budget and KPIs in collaboration with Product, Finance and developers.
The best sale started with a sign-up.
Budget was shifted from direct sales to lead ads and automated nurturing with discount codes and reminders.
My role: Head of Marketing at Checkmate. Strategy, campaigns, email and a new webshop.
Communication followed the customer, not the calendar.
Launch of a new direct-to-consumer brand with customer communication triggered by sign-up, online assessment, booking and treatment stage.
My role: Go-to-market, marketing strategy and automation (Checkmate).
One professional profile with CRM at its core, supported by a broad background in acquisition, data and creative work.
I did not start out as an email specialist. I began in paid acquisition and performance marketing and have since worked with ecommerce, campaign development, creative direction, go-to-market and broader marketing responsibilities. Over time, CRM, customer data and lifecycle became my primary specialisms because that is where marketing and business come together most closely. This broad background allows me to see CRM as part of the overall commercial marketing engine rather than as an isolated channel.
I have also built marketing functions, owned budgets and KPIs, led cross-functional initiatives and worked closely with Marketing, Sales, Product, Finance, BI and Development.
Where does friction occur, what does customer behaviour tell us, and what data are we missing?
Segmentation, decision logic, contact policy and flows.
Measure impact and change direction when the data points to a better approach.
“An idea is good because it works, not because I came up with it.”
“Andreas is very commercially minded and performance-oriented … and has a strong understanding of what is happening in the market.”
“It has been a pleasure to work with a strategic marketing mind like Andreas. After only a week, the difference in our marketing results was incredible!”
“Andreas is ambitious, structured and an expert in Facebook marketing. It was a pleasure to work with Andreas, and I can highly recommend him.”
Senior roles · Interim · Selected projects